Скачать или смотреть Local SEO for PT Clinics: Beat Your Competition

Google just changed the rules again — and if your clinic isn’t adapting, you’re losing patients. In 2025, local SEO and Google Maps optimization are critical to staying ahead of competitors and AI-driven search results.

In this episode of the PT Entrepreneur Podcast, Danny Matta sits down with marketing expert Jeremy DuPont of Patch to break down the new era of local SEO for physical therapy clinics. With AI reshaping search, traditional SEO strategies aren’t enough — Google Business Profiles, Google Maps ranking, and niche “money pages” are now the key to being found by high-intent local leads.

You’ll learn how to optimize your Google Business Profile, build trust with reviews and directory listings, and create targeted service pages that help you rank for competitive searches like “Best Physical Therapist Near Me.” Whether you run a cash-based clinic or a multi-location practice, these strategies will future-proof your marketing against AI changes and keep new patients coming in consistently.

--

00:00 – Intro & Why Local SEO Matters in 2025
02:00 – How SEO Has Changed: From Website Traffic to Local Search
05:00 – Why Google Maps & Business Profiles Dominate Page One
08:00 – AI Search Summaries & How They Pull Local Recommendations
11:00 – 3 Key Factors for Ranking in Local SEO
12:00 – Google Business Profile: The #1 Ranking Factor
14:00 – Keeping Your Profile Updated & Posting Consistently
18:00 – Competing with Big Clinics Through Quick Local SEO Wins
20:00 – Websites & “Money Pages” for Local Ranking
23:00 – Creating Niche Landing Pages for Services & Locations
27:00 – Why Google Updates Are Happening So Rapidly
30:00 – Paid Ads vs. Organic SEO in Local Search
31:00 – Building Trust: Google Reviews & Review Velocity
33:00 – Leveraging Local Directories for Better Rankings
36:00 – Creative Ways to Get More Google Reviews
39:00 – Free Local SEO Audits from Patch
40:00 – Final Tips for AI-Proofing Your Clinic’s Marketing

--

Want to GROW your cash-based practice? Apply to work with us:
https://vip.physicaltherapybiz.com/di...

🔗 Connect with PT Biz:
Newsletter: https://vip.physicaltherapybiz.com/twc
Instagram:   / ptbiz  
LinkedIn:   / danny-matta-dpt-ocs-cscs-4a555b76  
Website: https://www.physicaltherapybiz.com/
Instagram:   / dannymattapt  

#physicaltherapy #cashpt #ptbiz #entrepreneurship #businessgrowth