Effective Marketing Reports for Business

WhatConverts co-founder Michael Cooney reveals how to bridge the gap between marketing and sales. The secret lies in lead data, which is the common metric connecting campaigns to conversions and customers. See why lead data is the foundation of insightful marketing reports.

Discover how to differentiate between conversions and leads, and see specific examples of marketing reports and organization tools that help you see which marketing channels work.

What you’ll learn:

How to create reports that clients understand
The difference between marketing data and business data
Which reporting strategies actually work
How to organize lead data to gain insights

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