How to Write a Blog Post That Attracts Backlinks (Case Study) [Ep 1]

In part 1 of our 3-part series, you’ll learn how to strategically write a blog post that generates links.

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We have tons of videos on content marketing, blogging and link building. But how is creating a blog post and link building connected?

There are a few facets to this.

One, content quality. It’s easier to get links to a piece of high-quality content than one that’s mediocre.

Two, search intent. Why are people searching for the topic? Do the searchers have the ability and power to link to your site?

Third, timing. Even if you have an amazing blog post, it doesn’t equate to links if it reaches people at the wrong time.

With the three facets explained, how do you turn that into a formula for writing a blog post that will attract links?

The first thing to do is to find a topic that is “link-worthy”.

You’ll learn how to do this in the video.

After you’ve found the topic you want to target, the next thing to do is to create the blog post.

In this case, we’re trying to create a stats page. But it’s tough to make a page of stats truly standout amongst other pages. They’re all going to be curated lists and there’s definitely going to be overlap between competing pages.

So, how do you make one that’s different and people want to link to?

You’ll learn the exact steps we followed to create the perfect stats blog post in the video.

And with the blog post created, it’s time to try building links to it. And this is what we’ll be doing in part 2 of the series, which is the next video.

Timestamps:

0:00 Intro
1:06 How content and links are related
3:22 Find a proven topic that’s link-worthy
5:13 Create a page on that topic
6:29 Analyze backlink profiles of the competing pages

#howtowriteablogpost #contentmarketing #blogging

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