Скачать или смотреть 3 simple steps for building a business case for your tech solution

Business-value drivers are a really great way to demonstrate the value of your technology solution to business leaders. Okay so, business-value drivers firstly are really great for, they're essentially the starting point for your business case. All right so let's talk a little bit about what they are, first of all.

So a business-value driver is something which drives a strategic outcome for a business. Whether it is your business, whether it is a business that you are looking to sell your solution into, whatever. It is something that drives a strategic outcome. And that generally will be at the very top level, driving additional revenue for the business generating operational efficiencies or essentially improving software things such as the customer experience. Okay so that's the very top level of what a business-value driver is.

Now there are different levels to this thing, okay. So what you want to think about when you're putting your business case together is, What is the high level, step one, business-value driver outcome that I am looking for, right? Does my solution for this organisation drive revenue, create operational efficiencies, do something else? What does it do? Okay, you're gonna start there.

From there, you're gonna drive this down to the second level which is essentially the business outcome, right? So, now this is when it gets really specific to the organisation. So you're gonna want to do some additional research around this. And that's gonna be things like you're gonna want to do maybe stakeholder interviews, one-to-one, or have conversations around what some of the business problems are that this business is dealing with at the moment, okay. So there's a little bit more to this but you're gonna find out what the business outcomes are that you're going to try and drive through the implementation of your technology solution.

So some examples from sort of manufacturing clients, for example, would be things like reduction in time to market or increase forecasting accuracy or a decrease in issue-resolution time. I've got my full list here if you're wondering what all the sort of pointing and looking to the side of me is. Okay, so you're gonna look for things like that.

Once you have those and you understand what those are and how they specifically will impact the business that you are looking to help, what you then want to do is work with that organisation again to say, Okay, so how do we attribute a measurement for this?

So what does the measurement look like? A KPI, a key performance indicator that is gonna say, Okay, so once we've put this solution in place, how do we know that it has actually driven value? Okay, how do we know that we've reached the outcome that you wanted to in the first place? Okay so you're gonna start there.

So your business case is gonna look like this. It's gonna look like key strategic outcome for the business. What does that look like? Does it drive revenue, create operational efficiencies, do something else, what is it? From there, once you understand that you're gonna break it down to level two. What is the business outcome that I'm looking to drive? This is very, very specific to the organisation. Do the research and have the questions. Ask the questions, it will pay dividends, okay, when creating a solid business case. From there what you need to do is attribute a KPI, a metric so that you know, and the business knows that you have actually achieved the outcome that you said you would.

Okay and that really helps to one, create a solid-business case for your solution to this organisation but also helps you as you move forward, keep measuring the value that you're driving.

Okay, so if you want to know a little bit more about this I have put a free mini course together for you. Take a look at that, check it out. And there are lots of other free resources that I have as well. Okay, so get in touch if you need anything. More than happy to answer any other questions as well.