How to build an Unsubscribe Page in Salesforce Marketing Cloud

Cameron Robert from Datarati walks through how to create a One Click Unsubscribe Cloud Page to unsubscribe a subscriber from all subscribers using Ampscript in Salesforce Marketing Cloud.

What you'll learn:
» Subscriber list and status management in Salesforce Marketing Cloud
» How to create a Custom Unsubscribe Page using Cloud Pages
» AMPscript functions to process an Unsubscribe request
» How to test an Unsubscribe page

Introduction: (0:00)
How subscription flags are handed in Marketing Cloud: (0:40)
Setting up an Unsubscribe Cloud Page: (1:30)
Marketing Cloud Unsubscribe AMPscript Code: (2:30)
Building the Unsubscribe Page AMPscript code: (3:10)
Testing the Unsubscribe Cloud Page: (7:46)
Checking the Unsubscribe Page worked: (10:32)
One Click Unsubscribe Page Considerations: (11:27)
Summary: (12:27)

Marketing Cloud Unsubscribe AMPscript Code:
Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call: https://developer.salesforce.com/docs...

Further reading:
• How a Subscriber Opts Out: https://help.salesforce.com/articleVi...
• List Unsubscribe: https://help.salesforce.com/articleVi...
• Subscriber Status: https://help.salesforce.com/articleVi...

Related SFMC Community Unsubscribe Resources:
• (Zuzanna Jarczynska) Unsubscribe and Log an UnsubEvent with a LogUnsubEvent Execute Call: https://sfmarketing.cloud/2019/10/06/...
• (Adam Spriggs) One-Click Unsubscribe with AMPscript: https://sprignaturemoves.com/one-clic...
• (Gortonington) LogUnsubEvent And How To Do It In WSProxy: https://gortonington.com/logunsubeven...
• (Matt Brocious) Subscriber Preferences Management: https://www.howtosfmc.com/posts/prefe...

Want more information?
Contact us: https://www.datarati.com.au/contact-us/
Email us: [email protected]

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