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Are Your Facebook Ads Wasting Money Without You Knowing?

In this video, I dive deep into how Facebook Ads performance can be misleading and reveal the hidden blind spots that cause advertisers and ecommerce brands to waste money without realizing it.

I explain the importance of incrementality and audience segmentation, showing you how to track and optimize your Meta Ads campaigns for truly incremental results.

You’ll learn how to set up custom audiences in Ads Manager, break down campaign data by audience segments, and identify if your ad budget is being spent on customers who would have purchased anyway.

I share actionable strategies to maximize your return on ad spend, avoid wasted budget, and scale your ecommerce or lead generation campaigns with data-driven marketing insights.

👋 Welcome to the Official YouTube Channel of Vincent Huygens – Founder of Chipper

At Chipper, we're experts in Performance Marketing, helping eCommerce brands and local businesses scale fast through powerful strategies on Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and our unique Identity Hooking System.

📈 Here’s what you’ll discover on this channel:

Proven strategies for scaling eCommerce brands
How to generate high-quality leads
Deep dives into Facebook Ads, Google Ads, and TikTok Ads
Step-by-step tutorials and case studies
Tips to boost conversion rates and ROAS
Best practices for high-converting landing pages
Real-world solutions for common ad challenges

💡 Whether you’re a business owner, marketer, or ad agency, these videos are your roadmap to better results and smarter advertising.

🔔 Don't forget to hit the bell icon to stay updated on new content every week!

📲 Let’s Connect:

Instagram: @chipper_marketing
LinkedIn: Vincent Huygens
🧠 Explore More Marketing Knowledge:
Read our blog for detailed articles and growth hacks: https://chipper.be/blog/

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Join hundreds of other business owners growing with Chipper — let's transform your marketing together: https://chipper.be/en

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