Скачать или смотреть Hooked by Nir Eyal - Book Summary

Hooked by Nir Eyal (Book Summary)

Build products people keep coming back to without forcing them.

Use the Hook Model to create habits through triggers, actions, rewards, and investment.

✅ What you’ll learn:
00:00–07:00 — Lesson 1: Habits form through trigger → action → reward → investment.
07:00–13:20 — Lesson 2: Shift users from notifications to emotion-based cues.
13:20–19:33 — Lesson 3: Make the action effortless to boost repeats.
19:33–25:36 — Lesson 4: Use unpredictable rewards that actually matter.
25:36–31:45 — Lesson 5: User effort/data invested = higher retention.
31:45–37:54 — Lesson 6: Design for goals, not compulsive use.
37:54–44:21 — Lesson 7: Iterate nonstop: test, learn, cut what fails.
44:21–50:05 — Lesson 8: Target users most likely to benefit and stick.
50:05–55:45 — Lesson 9: Emotions drive usage more than features do.
55:45–01:02:08 — Lesson 10: Build small steps that create real behavior change.

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