Скачать или смотреть SEO Tools Have Limitations to Their Advice

Inspired by a Twitter exchange I saw the other day. Someone was asking John Mueller and other SEO personalities about duplicate content because a free SEO tool flagged it as a problem. People get a ton of mixed signals about what is and isn't real in SEO. Google isn't going to give people the exact secret formula, because 1) People would exploit it 2) It's better for people to keep guessing. The problem: people turn to advice from SEO courses, SEO tools, free tools, videos and blog posts from SEO "stars". They are taking this all at face value, on faith that it will help them. This leads to another problem: This advice gets them part of the way there, but not all the way. How could it get them all the way there? We are way past 200 ranking factors, and there are different weighted factors depending on the business category. People don't know where to get links from, because the tools and courses don't tell them the exact advice for their particular site. Bottom line: the tools give bad advice sometimes. Courses give you the bullet points, but sometimes you need personalized guidance.


The original tweets:   / 1253556412329988097  
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"We have 5 service pages on the website and 1 section of the industry which is common for all 5 pages when I checked in the 'Siteliner' tool and it shows duplicate content, so does it will affect SEO?"


"If you're using a tool that gives you confusing advice, I'd check with those who make the tool to better understand what it does. Sometimes tools pick up things that aren't really critical problems, but which might help you to improve your site if you're looking for tweaks to do."



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