Скачать или смотреть From Kitchen Table to Global Brand: Wonderbly’s Sales Success | CEO Sales Huddle with Che Brown

Starting a company from scratch with no big industry connections can be really tough. This was the situation Wonderbly faced when they decided to create personalized children’s books. They had a great product idea but no way to get noticed among publishing giants.

Most people think a great product is enough for success, but Wonderbly found it wasn’t that simple. Personalized books had been around for 40 years, but they were often seen as novelties. An interesting fact is these books weren’t usually written by good authors or given much care.

Wonderbly knew they had to do things differently to stand out. They couldn’t rely on the mere presence of a child’s name to sell books. They needed to connect emotionally with their audience while also building a memorable brand, thanks to their excellent design team.
Wonderbly didn’t just personalize books; they incorporated creativity and technology to make them special. They built a strong sales system focusing on digital marketing, word-of-mouth, and collaborating with top bloggers. They sold 20,000 books in one holiday season alone, entirely through word-of-mouth and minimal marketing.

Their sales strategy hinged on creating a strong brand identity with breathtaking designs across their books, social media, and website. Gaining initial funding from Dragon’s Den and scaling up to about 100 employees, they emphasized three key factors: having a product that resonates with people, excellent marketing, and hiring the best talent.

My Big Takeaway: The most important lesson from Wonderbly is that having a robust sales system and sales strategy is crucial to driving revenue, profitability, and making a positive impact. Integrating creativity with technology and building a vertically integrated business model helped them manage their entire supply chain in-house. This approach, combined with staying true to their brand values, has fueled their growth.

Stay Hungry. Stay Humble.
Che Brown
www.CEOSalesHuddle.com
Connect with me: @IamCheBrown
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