Content Marketing Analytics (Traffic)

This will be a three-part video series, covering the three content analytics categories you should be focusing on: traffic, engagement and conversions. Today, I’m talking about metrics surrounding your traffic.

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00:25 Traffic: Content strategy analytics
01:22 Keywords within striking range
02:30 Topical authority
03:28 Internal link structure
04:08 Page-level optimisation
04:48 Referring domain quantity
05:14 Referring domain quality
06:17 Expertise and concision
07:16 Voice and tone

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