UTM Parameters and Tracking Explained in 100 Seconds

Do you want to know which campaigns drive the most traffic to your website? This is where UTM parameters come in handy. They help you identify which channels users are coming from to get to your site so that you can see what is and isn’t working for you inside tools like Google Analytics.

In this video, I’ll explain the basics of UTM parameters in 100 seconds, how they work and why you might want to start using them in your marketing campaigns.

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