Скачать или смотреть Why the Super Bowl Puppy Bankrupted Pets com in 268 Days

This puppy cost $12,000,000. And it killed the company.

The story of Pets.com isn't just about the dot-com bust. It's a tragedy about how the world's most charming mascot, a Super Bowl ad, and a blind faith in "virality" led to one of the fastest and most spectacular bankruptcies in history.

Why did the Super Bowl puppy bankrupt the company in just 268 days? In this video, we break down the legendary failure of Pets.com—from the fatal idea of the talking puppy to the multi-million dollar bet on the Super Bowl and the brutal aftermath.

We explore the key questions:

How can a brand with 60% awareness go bankrupt?

Why did "cuteness" fail to convert into sales?

What fatal mistakes in logistics and business model sealed its fate?

This is the full, cautionary tale of how marketing hype collided with business reality.

#Petscom #BusinessHistory #DotComBubble #MarketingFails #SuperBowl #BusinessCase #CorporateTragedy