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#MondayMorningManager Ep. 56: Permission Marketing

Introduced by Seth Godin in the late 1990s, the idea wasn’t to spam people but to get them to opt-in, to earn their trust.

He realized that treating people with respect is the best way to earn their attention.

Attention is an important asset and shouldn’t be wasted.

Real permission works like this: if you stop showing up, people are concerned, they ask where you went!

Social media seems like a shortcut because they make it appear easy to reach new people. But the trade-off is that you're a sharecropper. It's not your land. You don't have permission to contact people; they do. You don't own an asset; they do.


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