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Music Business Legend Reveals Why Artists MUST Own Their Music in 2026

Join us for a game-changing conversation with legendary music executive Terry McBride, CEO of Nettwerk Music Group. Terry reveals how an outsider perspective, artist ownership, and building music communities are redefining success in the streaming age. From his battles with the RIAA to the rise of AI and the next generation of music marketing, get insider strategies you can use right now. Don’t miss this deep dive into music business, artist community, and the power of staying authentic! 🚀🎧#MusicBusiness #TerryMcBride #MusicMarketing #ArtistOwnership #Streaming #MusicCommunity

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⏰ TIMECODES ⏰
0:00 Intro
9:11 Starting as outsider—advantage today?
12:23 When did Network see beyond local?
14:25 Music as water—impact on streaming?
18:08 Shift to access—changed listener values?
19:37 Advice for artists in fragmented industry?
21:01 Why must artists own their careers?
24:20 Common traits in diverse artists?
30:56 “Meet the Millennials” insights missed?
35:39 Aligning roles to keep authenticity—industry fail?
38:01 How is AI different from past disruptions?
39:59 Streaming algorithms—threat to communities?
43:10 Books/films that inspired you?
46:09 Mindfulness and balance for artists?
49:45 Advice for future artists/entrepreneurs?

🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR

To learn more about this episode visit:
https://www.mubutv.com/terry-mcbride-...

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

In this MUBUTV Music Business Insider Podcast, we sit down with legendary music executive Terry McBride, co-founder and CEO of Network Music Group. Terry shares his journey and insights into the music business, emphasizing the importance of artist communities and music ownership for independent artists in the streaming age. This discussion provides valuable knowledge for anyone interested in music career development and artist development. 🚀🎶

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