Скачать или смотреть Cola Wars: The Fierce Battle Between Coke and Pepsi Business Case Study

Coca-Cola and Pepsi have been in conflict since the beginning. But in the 80's, Pepsi took a direct shot at Coke with the Pepsi Challenge, a marketing tactic that tightened the struggle between them and gave rise to the intense race for beverage dominance. Business analysts have since called this conflict between Coke and Pepsi as the Cola Wars.

In this video of Boardroom Breakdown, the first part of the Cola Wars series, we take a look at the long history of each brand and their growth into the two corporate giants they now have become. How did they start? What mistakes did they make? What made them differentiate from one another to appeal to consumers? And, most importantly, has it worked?

There are many things we can learn from both brands and the Cola Wars. Join us as we explore these money-making giants and where they are today.

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