Скачать или смотреть Convert Free Trials to Paid Membership - Infusionsoft's March '14 Free Campaign of the Month

Download This Campaign in the Infusionsoft Marketplace: http://insft.co/1e5ZYRj

Offer an expiring free trial for a paid membership using CustomerHub.

"Hello I'm Paul Sokol and this is the overview video for the March 2014 free campaign of the month. This month, we are going to convert free trials to paid membership using CustomerHub.

CustomerHub is the only Infusionsoft-owned end-to-end membership website solution. Simply put, it is a gated membership portal. Individuals get a unique username and password and in order to access the content, they must login.

The campaign this month is designed to be used in concert with CustomerHub.

Here is the general idea: People can register for a free trial to something within your CustomerHub account. If they purchase membership, they get full access. The trial expires after a period of time and people can only receive one free trial. If they try to register a second time, they do not receive access again and are driven to purchase a full membership.

This strategy is very simple but also extremely effective! Let's dig in a little more.

The campaign is kicked off when the Register for Free Trial web form is completed. Most likely, you'll want to have this form on your website and also promote it across social media.

The beginning of the 'Free Trial' sequence adds them to CustomerHub, applies the Active Free Trial tag, then sends an email with their login information. The tag is necessary here because that is how we control which content shows up inside the membership area.

Out of the box, this campaign assumes a 7 day free trial. After 7 days, the Active Free Trial tag is switched for a Completed Free Trial tag, effectively shutting down access to their free stuff, and then an email goes out driving them to purchase a full membership.

When somebody purchases membership, their tags are switched out so they have full access. You'll want to make sure the paid content is associated with this tag inside CustomerHub just like how you setup the free stuff.

If someone has already completed the free trial and they try to sign up again, they go into the 'Already Took Free Trial' sequence. The decision is based on the presence of the Completed Free Trial tag which happens when they finish their initial trial. In the sequence are two emails addressing the fact that they already received a free trial and drives them to purchase full access.

As with any campaign in the marketplace, all the setup instructions that you need to launch live underneath the campaign model. Simply install the campaign, follow the instructions, and you'll have it up and running in no time!

Let me know what you think below and lets start converting those free trials!"

Read more about this campaign: http://insft.co/1qgbgT4