Скачать или смотреть Building Healthcare Brands: Storytelling Opportunities with Kerchanin Allen

In this episode, we interview Kerchanin Allen, a marketing expert with ten years of experience in the healthcare industry. Kerchanin discusses her journey from journalism to healthcare marketing, sharing insights on the unique challenges and opportunities in this dynamic field. She emphasizes the importance of strategic marketing, storytelling, and adapting to the evolving landscape of healthcare, including the use of AI.:

Chapters/Timestamps:
00:00 - Introduction and Kerchanin Allen's Background
09:02 - Strategic Marketing and Storytelling
21:25 - Marketing to Diverse Audiences
31:54 - AI in Healthcare Marketing
40:09 - Sales and Marketing Alignment
47:04 - Advice for Healthcare Marketers and Final Thoughts

Guest Information:
Guest's Name: Kerchanin Allen
Guest's Title/Position: Marketing Expert
Guest's Linkedin:   / kerchanina  
Guest's Bio: Kerchanin Allen is a marketing expert with over ten years of experience implementing marketing strategies for organizations in the healthcare space. Her experience spans payer level, utilization management, care coordination, and ACO REACH.

Keywords:
Healthcare marketing, marketing strategy, storytelling, healthcare industry, AI in marketing, digital marketing, brand identity, communications, patient experience, Medicare, compliance