Скачать или смотреть CEO Jen Spencer on Where Marketers are Falling Short in Data Storytelling

SmartBug Media®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketers are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.

Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year!!

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Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
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