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Most CEOs don’t have a motivation problem — they have an alignment problem. And nothing derails alignment faster than sparkly tactics that feel productive but don’t actually move the business forward.

In this episode, Gwen Bortner and Tonya Kubo dig into the real difference between strategy and tactics, why entrepreneurs so often confuse the two, and how to avoid being seduced by the “new, shiny thing” everyone else seems to be doing. Learn how to focus on real strategy, define your constraints, and spot the signs of a non-productive, "sparkly tactic."

Chapters:
00:01 Hookline
00:20 Intro
01:39 Strategy Vs. Tactics: Why CEOs Confuse The Two
08:17 How To Develop Real Strategy
11:18 Defining Your Constraints To Pick The Best Tactics
14:40 The Strategy Trap: Why You Must Constantly Evaluate
17:35 The Biggest Clues You're Falling For A Sparkly Tactic
24:05 Visionary Brainstorms: Why You Should Put Good Ideas In A Parking Lot
30:33 Balancing Innovation & Discipline With The "Hobby" Rule
37:02 Outro

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🔔 Don’t miss our next episode: Learn how to balance personal and professional priorities to build a sustainable business.

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