Скачать или смотреть Interview with Mariska Fernhout: Revolutionizing Accounting Practice Management with DataGrows

In this week's episode of Accounting Weekly, host Nicolaas van Wyk, CEO of the Chartered Institute of Business Accountants (CIBA), had an engaging conversation with Mariska Fernhout, the CEO and co-founder of DataGrows. Mariska, a passionate and innovative accountant, shared her journey from studying BCom accounting to creating a game-changing practice management software tailored for accounting firms.

Mariska's story is inspiring, highlighting how a keen understanding of industry pain points can lead to innovative solutions. She recounted her early career experiences and the challenges she faced in managing deadlines and client tasks using Excel spreadsheets. This struggle led her to collaborate with a client, Yapie, to develop DataGrows—a platform designed to automate tasks, manage workflows, and provide real-time billing information. The software not only addresses the specific needs of South African accountants but also aims to alleviate the stress associated with managing multiple client deadlines.

DataGrows offers a comprehensive suite of features, including automated task scheduling, audit management, and timekeeping. The platform integrates seamlessly with tools like Microsoft, Xero, and Sage, enhancing efficiency and compliance for its users. Mariska emphasized the importance of forming strong relationships with clients and using these connections to drive mutual growth and innovation.

Mariska’s journey from starting her own practice to developing a software solution underscores the potential for accountants to leverage their expertise in new ways. Her story is a testament to the power of combining passion with technology to create impactful solutions.

Accounting Weekly remains committed to providing finance professionals with the latest industry insights and practical tools for success. Stay tuned for more inspiring stories and valuable resources to help you excel in your practice.

Read more here: https://www.accountingweekly.com