Скачать или смотреть BEHIND the BRAND with LARUSSELL on being an INDEPENDENT Artist, GOODCOMPENNY, CROCS Collaboration!!

In this series on Swapt, Nick and Matt meet with the minds behind some of their favorite brands. In this episode, we sit down with Bay Area rapper and entrepreneur, LaRussell to discuss where and how it all started, what it takes to make it as an independent artist in the music industry, the idea behind GoodCompenny, his recent advertising campaign with Puma, and a potential upcoming collaboration with Crocs.

LaRussell has truly paved his own way in the music industry and lives by his "It's Different" mantra in everything he does. He has cultivated a true family with his fans both by the connection he draws through his music and his manner of involving his fans in his journey so everyone shares in his success. Pioneering a brand new way for a community to connect with artists, LaRussell has found great success independently but it's not hard to tell he's only just begun!

He has become an inspiration to many, including us, and it was an absolute privilege being able to sit down with him. We hope you enjoy!

Browse GoodCompenny here: https://goodcompenny.co/
Follow LaRussell here:   / larussell  

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