Скачать или смотреть The Science Behind Fevicol’s Unforgettable Ads

Discover how Fevicol conquered India's adhesive market.

This video reveals Fevicol's strategic journey from carpenter's workshop to household name through targeted product innovation and unforgettable advertising.

Learn how their iconic campaigns transformed a simple product into a cultural metaphor so powerful that it entered everyday language.
The video explores how Fevicol's marketing genius lies in exceptional execution of fundamental branding principles, creating a blueprint for cultural relevance beyond product categories.

A big thanks to Zerodha's Zero1 Network for making it possible for me to share these deep dives into branding and marketing with all of you.

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Chapters:
00:00 - Intro
02:13 - The Adhesive Market Before Fevicol
03:05 - Targeting Carpenters: The Real Decision-Makers
03:50 - Building a Carpenter Community
04:43 - Transition to Consumer Markets
05:35 - Creating a House of Brands
07:57 - Fevicol's Communication Strategy
08:51 - Fevicol's Iconic Campaigns
11:00 - Marketing Elements That Made Fevicol Successful
12:07 - Fevicol in Politics and Bollywood
13:19 - From Product to Cultural Metaphor
13:42 - Outro

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