Скачать или смотреть The 90 Day OEM Sales and Marketing Transformation

Imagine having total control of what materials are being used in the field, not having to take calls for the latest collateral, and imagine dealer reps being equipped with the latest information at all times, able to focus on serving customers rather than scrounging around in email or drawers for new brochures.

Imagine providing visual selling tools so visually compelling that you make it easier for reps to close deals.

How would that feel?

That’s what most OEM sales and marketing managers want, but still a lot of them can’t achieve that.

Well, over the years...

I noticed trends as to why equipment manufacturers keep failing and I’ve boiled it down to 3 reasons.

OEMs lack control over sales and marketing materials and who can access them. Because they don’t have a centralized, easy to manage folder structure, they end up losing control over versions and permissions. They end up wasting time sending emails and taking phone calls from dealers who don’t have the latest brochures, manuals and spec sheets.
OEMs can’t measure the effectiveness of sales and marketing materials. Even with stellar materials, if they don’t know what is being used, how often and by whom, they have no idea what their dealers actually want and what they should be creating next. They wind up guessing, which wastes time and money they don’t have. And sales gets frustrated.
OEM’s don’t have the tools to educate their sales reps, much less the customer. A few top sales people don’t need any help, but what about everyone else? Sales managers have reps that don’t know the product, and the subpar sales results speak for themselves.

Now, the truth is that these problems are completely avoidable if you just follow the right steps and process and you have the right knowledge.

You can take control over your sales and marketing materials, you can measure their effectiveness, and you can educate your reps and customers if you just have the right foundations in place.