Скачать или смотреть Design Ads That Get Clicks Not Compliments – Lessons from John Caples (Part 15)

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Great copy won’t save a bad layout. In Chapter 15 of Tested Advertising Methods, John Caples reveals how smart design choices—from layout to illustrations—can dramatically boost how many people read (and respond to) your ad.

🎨 What you’ll learn:

The top layout styles that consistently pull high readership
How to use illustrations to amplify—not distract from—your message
Why some beautiful ads fail, and “ugly” ones win
The secret to combining visuals with headlines for maximum stopping power
Common design mistakes that reduce clarity and kill sales
How to design for reader flow and emotional engagement
👁️ In a world where attention is scarce, your layout is the first impression. Make it count.

📐 Learn the timeless design principles that help your copy get seen—and your message heard.