Скачать или смотреть Scaling a Shopify Dropshipping Store from 3 - 50+ Sales a Day | Pearl Lemon E-Commerce Case Study

In this Pearl Lemon case study, we break down how we scaled a Shopify dropshipping store from struggling with 1–3 sales a day to generating 50+ daily sales, even on slow days — all within just 3 months.

From optimizing supplier costs to reworking ad creatives and email flows, this is a real behind-the-scenes look at what it takes to transform a small e-commerce store into a profitable, scalable business.

Whether you’re a Shopify beginner or a seasoned dropshipper, this video will show you exactly what worked, what didn’t, and how we systematically improved conversion rates, customer retention, and profitability.

⚙️ Case Overview

Business Model: Shopify Dropshipping

Starting Point: 1–3 daily sales

Result: 50+ daily sales, 1,000+ orders within 3 months

Main Channels: TikTok, Facebook, Email (Omnisend)

Location: UK

⏱️ CHAPTERS

00:00 — Introduction: Scaling a dropshipping store from scratch
00:35 — Starting point: First Shopify project (Faure → Fairmtic)
01:10 — Understanding margins and pricing for volume sales
02:00 — How we improved profits by switching suppliers
03:00 — White labeling & branding for higher perceived value
04:10 — Leveraging TikTok trends to find viral products
05:05 — Using product reviews to boost conversions
06:00 — Optimizing page layout: Moving review widgets higher
06:45 — Email automation with Omnisend (abandoned cart flows)
08:00 — Reassurance sequences to reduce customer inquiries
09:00 — Reducing disputes & PayPal holds
10:00 — Bundles and urgency tactics that drive cart value
11:00 — Button color testing & small UX changes that increased sales
11:40 — Creating effective ad creatives for TikTok and Facebook
13:00 — Brand consistency: Product photos, offer bar, and trust signals
14:00 — Scaling results: Order volume and analytics overview
15:00 — Final thoughts & next steps

💡 WHAT WE DID

✅ Negotiated better supplier pricing and packaging (–£4 per unit)
✅ Implemented white-label branding for higher AOV
✅ Integrated Omnisend for advanced email sequences
✅ Moved review widgets up the page to boost conversion rate
✅ Reduced customer support load by 75% with automated updates
✅ Introduced bundle deals and urgency-based offers
✅ Tested checkout colors and CTA buttons for higher CTR
✅ Created viral TikTok ad creatives optimized for UGC trends

📊 RESULTS

1,000+ orders in under 3 months

15–20% conversion rate increase after UX changes

25% drop in customer support volume

90% reduction in PayPal disputes

Over £900 recovered from email retargeting flows

🧠 KEY TAKEAWAYS

Don’t rely on one supplier — negotiate constantly

Move social proof (reviews) higher on product pages

Automate customer reassurance emails to reduce “Where’s my order?” messages

Use white labeling to differentiate your product

Refresh TikTok ad creatives daily — trends die fast

Focus on volume first, margins second — especially in dropshipping

🌐 Work With Us

Want to scale your Shopify or e-commerce brand the way we did here?
🚀 Visit https://pearllemon.com
or https://pearllemonleads.com
to book a free consultation.

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