Скачать или смотреть The Real Cost of Omnichannel B2B Appointment Setting Explained

What does it really cost to run an omnichannel appointment setting program?

Jason Bahnak, co-founder and CMO of Abstrakt, pulls back the curtain on what it truly takes to power a high-performing B2B sales enablement engine. Spoiler: it's more than just one rep making calls.

Here’s what you’ll learn:
📞 Why your caller is just the start—and not the whole strategy
🗂️ The critical (but often overlooked) role of list-building and data management
✉️ Why email execution requires a completely different skill set than calling
⚙️ The hidden labor and coordination costs behind a successful omnichannel program

Whether you’re building an in-house team or evaluating outsourced sales development, understanding the full cost structure is essential to setting realistic expectations and seeing ROI.

Key Takeaways:
✔ Successful appointment setting isn’t one role—it’s a coordinated system
✔ Callers, data strategists, and email marketers all play distinct, essential roles
✔ Trying to combine roles can compromise performance and ROI
✔ Omnichannel is no longer optional—it’s the standard in modern B2B outreach