Скачать или смотреть How kay beauty became successful

How Katrina Kaif built Kay Beauty into a major success story!
By collaborating with Nykaa during the brand launch, Katrina created a powerful distribution network and strong customer support from Day 1.

With smart brand positioning strategy, affordable luxury makeup, and inclusive makeup brand vision, she proved herself as a true celebrity entrepreneur India — a real beauty with brains!

Kay Beauty understood the Indian beauty market and focused on Indian consumer beauty habits.
Perfect smart pricing strategy, relatable shades for all Indian skin tones, and a well-executed celebrity branding strategy helped the brand grow rapidly.

From cosmetics distribution network to tapping the right audience, this is a case study of how a celebrity beauty brand can become a makeup brand success in India.
Katrina Kaif has shown that passion + planning = powerful beauty industry insights India 📈✨


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