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Keywords

lead magnet, website, trust, customer acquisition, automation, email marketing, CRM, agency setup, high level, workflow


Summary

In this conversation, Sonic discusses the importance of lead magnets for building trust with potential customers. He provides a step-by-step guide on how to create and integrate lead forms on a website, ensuring that user information is verified for authenticity. Additionally, Sonic explains how to automate follow-up emails using workflows, allowing for efficient communication with leads and enhancing customer acquisition strategies.


Takeaways

Alex Hermosy recommends having a lead magnet on your website.
Lead magnets help build trust with potential customers.
Collecting user information is crucial for follow-up.
Verifying phone and email ensures legitimate leads.
Automate follow-ups to save time and effort.
Workflows can trigger actions based on user submissions.
Professional emails enhance user experience.
Capturing contact information aids in CRM management.
Join a community for additional support and resources.
Utilize affiliate links for trial offers.


Sound bites

"Build trust with a lead magnet."
"Turn warm leads into paying customers."
"Verify phone and email for legitimacy."


Chapters

00:00 Building Trust with Lead Magnets
04:52 Creating and Integrating Lead Forms
07:22 Automating Follow-Ups with Workflows

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