#EP51

In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India.
Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among people.

His vision and the road to it were fraught with bankruptcy and health scares. However, in battling the odds stacked against him, Annu emerged wiser and stronger. His fundamentals and insights on consumer behavior put him in a unique position to design new categories and business models and weather stormy seas to not only bail his brand out of bankruptcy but also scale it to lofty heights.

Join us in an eye-opening discussion with Annu as he explains how he drove the green revolution in India.

Timestamps
00:00- Introduction
02:10- Pivotal Points
15:43- COVID The Catalyst
20:00- Genesis Of Green Revolution
30:39- Profit Centers
37:44- Catalog & Distribution
41:35- Plant Parenting
54:41- Communication Plays

About Annu Grover:
Annu is a seasoned entrepreneur and the head honcho at Nurturing Green, a pioneering company dedicated to promoting green living through innovative and sustainable plant solutions. Fueled by an enterprising spirit, Annu has successfully metamorphosized Nurturing Green into a leading brand in the green gifting, plant buying, and landscaping industry. Under his leadership, the company has expanded its product range and established a strong market presence, advocating for environmental responsibility and adorning urban spaces with greenery. Annu’s commitment to sustainability and his empirical approach have made him a prominent figure in the ongoing green revolution.