Value Proposition Canvas by Strategyzer.com explained through the Uber Example🚘

Value Proposition Canvas is designed by https://www.strategyzer.com/
The video is a full-fledged guide on the value proposition canvas - a tool to unlock the potential of your product for target customers. In this video, the value proposition canvas has been visually modified.
🔹Learn more about the value proposition canvas: https://l.rw.rw/cgm3zyy75e
🔸Learn more about the jobs-to-be-done approach: https://l.rw.rw/zvekqyenby
🔹Review other product discovery tools: https://l.rw.rw/enafoknyu1

In this video, you will get to know the value proposition canvas using the Uber example. We’ll explain the origin of this startup canvas and teach you how to work with its two structural components - the Customer Profile and the Value Map.
❇️ Timestamps:
0:31 - What is the value proposition canvas (VPC) and why to use it
1:23 - VPC structure
2:08 - Uber value proposition canvas example
2:27 - Jobs to be done
2:51 - Customer pains
3:11 - Customer gains
3:36 - Products and services you offer
3:51 - Pain relievers
4:15 - Gail creators

It’s recommended to learn about the business model canvas* (   • Business Model Canvas Tutorial - Uber...  ) or lean canvas (   • Lean Canvas Intro - Uber example 🚘  ) here since these tools will help you understand the value proposition design better. We picked Uber🚕 as an example because this service is well known and used in different parts of the world. So, put yourself in the place of an Uber founder and shape your customer value proposition with us.

Business Model Canvas was designed by Alex Osterwalder, Strategyzer.com, licensed under CC BY SA 3.0.

💌 Contact Railsware: https://l.rw.rw/yt5ey9aqsi
🤝 Join Railsware team: https://l.rw.rw/oz3517ddln

Design and video production: Vlad Shagov
Cases: Sergey Korolev, Yevhen Tsvietukhin, Zakhar Yung, Anastasiia Avramenko
Speaker: Anastasiia Avramenko