Скачать или смотреть Building a winning marketing team | Lisa Bennett (Wevo Energy)

How do you build a marketing team that actually works?

In this episode of The GCMO Academy Podcast, host Yitzy Tannenbaum sits down with Lisa Bennett, CMO at Wevo Energy, to break down what it really takes to build a marketing organization that drives results in practice.

💡 You'll learn how to:
✨ Balance "art" (brand, creative) and "science" (data, performance) in a feedback loop ✨ Structure your team around existing talent, not rigid frameworks ✨ Break down silos with Sales, Product, and Finance through inclusion ✨ Hire for drive and learning ability over years of experience ✨ Leverage AI for efficiency without losing human authenticity

⏱️ Timestamps

00:00 – Intro: Why team structure depends on people
04:44 – Building marketing teams in large companies
05:56 – The "Art" and "Science" of marketing
12:17 – Creating feedback loops between creative and growth teams
13:24 – Breaking down silos with Sales, Product, and Finance
19:56 – The power of including people in the process
22:17 – Mixing junior talent with experienced professionals
24:28 – Identifying superstars: What to look for when hiring
28:20 – Why AI experience matters for every marketer
33:49 – Agencies vs. in-house: When to use each
37:04 – Top tips for building balanced, effective marketing teams
41:24 – Marketing in startups: Finding your full-stack superstar

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