Setup Google Ads Enhanced Conversions (with Consent Mode)

Learn how to setup Google Ads Enhanced Conversions with Google Tag Manager (GTM). You will walk-through the steps to implement enhanced conversion tracking, and ensure that Consent Mode is configured for your Google Ads conversion tracking tag with the help of Cookiebot. Let's get started!

YOUR EXTRA RESOURCES:
○ Learn more about Cookiebot – https://lovesdata.co/cookiebot
○ Don't see Google Tag Manager as an option to implement a Google Ads conversion? Here's the solution –    • Why Google Tag Manager Isn't Showing ...  
○ Setting up Consent Mode with Cookiebot –    • Consent Mode v2: What you need to kno...  
○ Google Tag Manager tutorial –    • Google Tag Manager Tutorial Series  

JUMP TO A TOPIC:
00:00 Introduction to Enhanced Conversions
00:51 Identifying the form to track
02:19 Configuring GTM with Contact Form 7
03:07 Identifying the form elements
04:47 Setting up Enhanced Conversions in GTM
10:45 Checking Consent Mode for European users
13:50 Testing Enhanced Conversions
17:07 Next steps

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