What it will take for advertisers to finally get ready to let go of the third-party cookie

Описание к видео What it will take for advertisers to finally get ready to let go of the third-party cookie

Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.

During last month's Digiday Programmatic Marketing Summit in Palm Springs, CA, Digiday senior media editor Tim Peterson asked agency executives to rate advertisers' current level of readiness for a post-cookie future and what it will take to catalyze their preparations.

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