Скачать или смотреть Meta AI ad automation, emotional impact driving sales, and LinkedIn’s new first-impression ad format

Meta’s AI ad automation, emotional impact driving sales, and LinkedIn’s new first-impression ad format—on this week’s Marketing Minute

Meta is pushing hard into ad automation, with the company announcing it aims to fully automate ad creation using AI by next year. The goal is to remove creative bottlenecks and let algorithms tailor ads across formats and placements at scale. For marketers, this signals a coming shift where real-time creative testing and AI-guided personalization will no longer be optional—they’ll be fundamental to performance.

Ads that rank in the top 25% for overall emotional response are twice as likely to drive immediate sales, according to Zappi's latest findings. Emotional resonance isn’t just feel-good fluff—it’s a conversion engine. For marketers, that means testing for emotional impact early in the creative process isn’t a luxury, it’s a competitive advantage. In performance-driven verticals like e-commerce or higher education, emotional storytelling paired with persuasive messaging can directly influence short-term ROI, not just long-term brand lift.

LinkedIn just introduced “First Impression Ads,” a format that ensures your message is the first one a user sees when they log in for the day. Combined with their growing Connected TV capabilities and new Adobe Express integration, LinkedIn is becoming more dynamic as a top-of-funnel B2B channel. Marketers in higher education and recruitment should take note: LinkedIn is streamlining content creation and boosting visibility at critical early engagement points.

I hope this has given you some insights into what's trending in marketing this week. If you connected with something, leave a comment. If you learned something new, share it with your network. For the Colling Media Marketing Minute, I'm Doug Campbell’s digital avatar.


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