Скачать или смотреть Bridging the Gap Between Traffic and Conversions - Vanda Pokecz | SnS Antalya 2025

Is high traffic becoming a vanity metric if users aren't taking action? In this insightful session, Vanda Pokecz, Head of SEO at Atolls, unpacks the critical strategies for bridging the gap between driving visitors to your site and actually converting them into customers.

🔍 What You’ll Learn:
✅ The 3-level SEO/CRO Maturity Model to assess and improve your organization’s collaboration.
✅ How to avoid common "optimisation" conflicts where CRO tests hurt rankings or SEO audits hurt user experience.
✅ "Causal-ish" testing methods (like interrupted time series and staggered rollouts) to measure impact when standard A/B testing isn't viable.
✅ Practical frameworks for shared KPIs and cross-functional product discovery workshops to align teams from day zero.

📌 Whether you’re an SEO Specialist, a Product Manager, or a Growth Marketer, this talk will equip you with the blueprint to dismantle silos and ensure your traffic works harder for your business!

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🔗 Connect with Vanda Pokecz:
🔹 LinkedIn:   / vanda-pokecz  

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📢 Want to attend our next digital marketing conference? Check out our upcoming events: https://searchnstuff.co.uk/conferences/

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