Скачать или смотреть Your 'Like' Doesn't Help Charities, It's Just Slacktivism

It's the laziest form of social or political activism: Slacktivism. And if you're not a slacktivist yourself, you definitely know one. We're talking about that person who talks about going out and helping people in need, but never quite gets around to doing it. As Anthony tells us, there's a scientific reason for them being the way they are.

Read More:

Slacktivism: 'Liking' on Facebook may mean less giving
http://news.ubc.ca/2013/11/08/slackti...
"Clicking a 'Like' button on Facebook can make people less likely to donate to a cause in the future, says research from UBC's Sauder School of Business."

The Nature of Slacktivism
http://www.jstor.org/discover/10.1086...

When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?
http://pss.sagepub.com/content/20/5/6...
"Based on Lewinian goal theory in general and self-completion theory in particular, four experiments examined the implications of other people taking notice of one's identity-related behavioral intentions (e.g., the intention to read law periodicals regularly to reach the identity goal of becoming a lawyer)."

Slacktivism: 'Liking' On Facebook May Mean Less Giving
http://www.sciencedaily.com/releases/...
"Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia's Sauder School of Business finds."

Symbolic Self-Completion, Attempted Influence, and Self-Deprecation
http://interruptions.net/literature/W...
"A concept of symbolic self-completion states that people define themselves as
musicians, athletes, etc. by use of indicators of attainment in those activity realms,
such as possessing a prestige job, having extensive education, or whatever is
recognized by others as indicating progress toward completing the self-definition."

Subgoals as substitutes or complements: The role of goal accessibility.
http://psycnet.apa.org/?fa=main.doiLa...
The self-regulation process often involves breaking an ongoing goal (e.g., keeping in shape) into many individual, constituent subgoals that monitor actual actions (e.g., eating healthy meals, going to the gym).

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