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In this episode of the “Embrace Life Podcast,” host Robert Brace sits down with Jeanine Liburd, former Executive Vice President of Marketing, Corporate Communications, and Corporate Social Responsibility at BET Networks.

Jeanine reflects on her extraordinary career spanning public policy, the White House, Viacom, and BET, and shares how storytelling, culture, and community have shaped her life’s work. She breaks down the cultural impact of BET long before “Black Excellence” became a mainstream phrase, revealing how the network helped launch careers, shape narratives, and create space for authentic Black stories year-round.

The conversation dives into the iconic Love and Happiness White House moment, leadership transitions, grief, resilience, and how BET mobilized during COVID-19 to raise over $19 million for communities in need. Jeanine also opens up about sisterhood as a survival tool, balancing career and motherhood through a true village, managing stress through rest and boundaries, and embracing a new chapter through sabbatical, travel, and redefining success on her own terms.

This episode is a powerful reflection on leadership, joy, reinvention, and what it truly means to live well.

Timestamps:

Jeanine Liburd Introduction & Career Overview (00:01:28)
Finding Joy, Presence, and Respect in Life (00:03:29)
From Public Policy to the White House (00:04:26)
Media, Messaging, and the Power of Storytelling (00:07:05)
The Cultural Significance of BET (00:10:20)
Creating Culture Beyond Black History Month (00:11:01)
The “Love and Happiness” White House Moment (00:13:45)
Leadership, Legacy, and Cultural Responsibility (00:19:18)
Transition After Deborah Lee & Navigating Change (00:26:20)
Grief, Growth, and Adapting Leadership Style (00:28:41)
COVID Response & Raising $19 Million for Communities (00:30:50)
Balancing Career, Family, and the Power of the Village (00:32:08)
Marriage, Partnership, and Grace (00:35:56)
Managing Stress, Priorities, and Sleep (00:37:53)
Sisterhood as a Superpower (00:41:48)
Taking a Sabbatical & Redefining Strength (00:45:14)
Travel, Living Lighter, and Experiencing the World (00:47:16)
Rapid Fire Favorites & Best Travel Destination (00:49:31)
Closing Reflections (00:50:36)