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February Watch News Roundup | Morgan Stanley Report, OMEGA Decline, Christopher Ward Growth, Breitling x Aston Martin F1, COSC Update & More

February 2025 was anything but quiet in the watch world. From the latest Morgan Stanley Swiss Watch Industry Report to major Formula 1 partnerships, new certifications, and headline-grabbing releases — this month revealed some serious shifts in the luxury watch market.

In this video, we break down the biggest watch industry news, market data, and new releases you need to know.

📊 Morgan Stanley Swiss Watch Report 2025 – Key Takeaways

The latest report confirms what many suspected: the Swiss watch industry is changing fast.

🔻 OMEGA & Swatch Group Struggling

OMEGA has dropped from 3rd to 5th in estimated turnover rankings and continues its downward trend since 2020.
Swatch Group is facing broader pressure as mid-tier brands struggle amid price increases, shifting consumer demand, and growing concentration of wealth.

📈 Christopher Ward Enters the Top 50

Christopher Ward is no longer a microbrand. With an estimated 51M CHF turnover, it enters the Top 50 Swiss watch brands — sitting just behind Girard-Perregaux, Oris, Glashütte Original and MB&F. A major milestone.

💰 Ultra-Luxury Dominance

The top four private brands: Rolex, Patek Philippe, Audemars Piguet, Richard Mille. Rolex alone generated an estimated 11B CHF in turnover — far ahead of competitors like Cartier. Swiss exports are down 51% in units since the 2011 peak. Fewer watches. Higher prices. The fastest-growing segment? Watches priced over 50,000 CHF. The industry is increasingly reliant on ultra-wealthy collectors purchasing complicated APs, precious metal Rolex, and high-end Richard Mille pieces — while mid-tier and entry luxury brands feel the squeeze.

🇺🇸 U.S. Tariffs & Swiss Watch Industry Impact
🟢Adrian Barker x Christopher Ward – The Green Fifteen

YouTuber Adrian Barker collaborated with Christopher Ward on a limited-run C60 Lumière variant. This release signals something bigger: major brands now collaborating directly with YouTube creators — something once reserved for publications like Hodinkee and Time+Tide. The watch sold during a short February window and sparked major discussion in the community.

📌 Big Picture: The Swiss Watch Industry Is Restructuring


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TIME STAMPS:
0:00-0:10 - Intro
0:11-1:09 - OMEGA is Down Bad
1:10-2:21 - Christopher Ward is NOT a Micro Brand Anymore
2:22-5:23 - Switzerland is making LESS watches and selling them for MORE
5:24-7:58 - NEW Breiting Aston Martin
7:59-8:51 - Trump Tariffs Roll Back
8:52-9:41 - COSC Excellence Certification
9:42-10:11 - NEW Moser Streamliner
10:12-13:29 - Adrian Barker X Christopher Ward
13:30-13:55 - Outro
13:56-14:43 - Patrons! Thank you!