Скачать или смотреть Provide a Ratings Distribution Chart at the Top of the Review Section

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Many users rely on review summaries to quickly get a sense of the overall sentiment about a product. But when a visual ratings distribution isn't available, shoppers often form the wrong impression based solely on the first few reviews they see.

In this video, you’ll learn why providing a Ratings Distribution Chart is essential for user trust (Guideline #750):
📊 How missing charts lead to skepticism – Why seeing only 5-star reviews can make users suspect "fake" feedback.
📉 The danger of default sorting – How a few early negative reviews can unfairly tank a product's reputation.
🖼️ Providing the "Full Picture" – Why a visual spread helps users understand the true consensus and review authenticity.
🛒 Real-world testing insights – Examples from Argos UK and Walgreens showing how users interact with these charts.
⚠️ The "Low-Volume" exception – Why you should be careful with distribution charts for products with fewer than 5–10 reviews.

A clear ratings distribution chart helps users feel informed and confident in the feedback they are reading, preventing them from relying on a skewed first impression.

Learn more at baymard.com.