Скачать или смотреть What Really Matters in IIM? Marketing Professor Breaks the Myths |

🎙️ MBA Peachu Podcast ft. Prof. Suresh Paul Antony

Associate Professor – Marketing | Founding Chairperson – IIM Tiruchirappalli

🔗 Guest LinkedIn:   / sureshpaul  

FREE 1-on-1 Mentorship Session

👉 Fill the form here: https://forms.gle/RwptFHL3P9K1RuTi8

Join MBA TAMIL Community!

Instagram -   / mba_tamil  
YouTube -    / @mbatamil  
Website - https://mbatamil.in/

FREE CAT RESOURCES: https://docs.google.com/spreadsheets/...

MY INSTAGRAM -   / sivag_vlogs  

My LinkedIn - https://www.linkedin.com/in/gg-sivapr...

My Mail ID - [email protected]

Watch our MBA Peachu Podcast -    • Tamil MBA Podcast - MBA Paechu  

Gallup Strength Finder - https://www.gallup.com/cliftonstrengt...

📌 About This Episode

In this special episode of the MBA Peachu Podcast, I host Prof. Suresh Paul Antony, one of the key academic leaders behind the foundation and growth of IIM Tiruchirappalli.

From choosing to pursue an MBA in 1983 to shaping MBA education for modern times, Prof. Antony shares rare insights on:

How IIM Trichy was built from the ground up

The purpose behind the Chennai campus and Executive MBA programs

What students misunderstand about grades, arrears, placements, and professors

How to truly use IIM resources beyond classrooms

The role of marketing in real life, career decisions, and leadership

The impact of AI on future managerial roles

How students can identify passion, plan careers, and think long term


This conversation is a masterclass for MBA aspirants, current B-school students, and young professionals who want to understand management education from a professor who has seen it evolve across four decades.


About the Guest – Prof. Suresh Paul Antony

Prof. Antony is an Associate Professor of Marketing at IIM Tiruchirappalli and a Fellow (PhD) from IIM Lucknow. He has played a pivotal role in:

Institution building during the formative years of IIM Trichy

Establishing the Chennai Campus and Working Executive MBA programs

Serving as PGP Chairperson and contributing to curriculum and academic systems

Teaching marketing strategy, brand management, and services marketing across programs

Training executives, conducting simulations, and engaging with industry as an Independent Director


His journey combines academia, industry exposure, institution leadership, and deep student mentorship.

⏱️ Timestamps

00:00 – Intro
02:03 – Why MBA in 1983?
05:25 – MBA during the 1980s
10:15 – IIM Trichy Foundation
13:25 – IIM Trichy Chennai Campus
16:49 – Working Executive MBA Programs
29:16 – Grading System in IIM
31:12 – Arrears / Slow Track in IIM
37:04 – IIM Lucknow PhD Experience
44:00 – How Students Should Effectively Use IIM Resources
53:35 – Business Simulation in IIM
58:05 – Guest Speakers in IIM
1:00:46 – How Students Should Handle Placements
1:02:32 – Fear of Asking Questions
1:05:34 – Marketing in Real Life
1:10:50 – Advice on Placement
1:13:25 – Peer Learnings
1:17:50 – Key Life Lessons
1:24:17 – IIM Interview Panel Expectations
1:31:38 – Titan Classical Music Case Study
1:36:40 – Real Time Industry Exposure
1:40:29 – Independent Director Role
1:44:00 – Motivation Behind My Journey
1:47:00 – How to Follow a Timetable
1:52:41 – Benefits of Executive MBA
1:53:15 – Theory vs Practical Learning
1:55:30 – Future of IIMs
1:58:40 – Impact of AI in a Managerial Role
2:02:46 – Connecting the Dots
2:03:58 – How I Identified My Passion
2:12:20 – How to Identify Passion
2:13:36 – Job Switching After MBA
2:19:17 – One Marketing Concept Everyone Uses Daily
2:20:57 – One Quality Admired in Best Students
2:21:53 – One Misconception Students Have About Professors
2:23:40 – One Resource Every Marketing Student Should Read
2:27:34 – End

🧠 Key Takeaways

Evolution of MBA education from the 1980s to today

Institution building at IIM Trichy

Practical use of IIM ecosystem for growth

Placements, grading, peer learning, and career clarity

Marketing thinking as a life skill

Long-term career design, passion, and AI’s role in management

#mbapeachu #iimtrichy #mbaindia #marketing #bschoollife #mbajourney #managementeducation #placements #careerguidance #aiinmanagement #leadership #iimlife #mbapodcast #marketingstrategy #executivemba