Скачать или смотреть Skillset Differences between Sales and Business Development

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Episode 4 of The Briefing Room lifts the curtain on that process, exploring what really goes on behind the scenes at events like DSEI, and how our Business Development team turn conversations into long-term relationships. Exploring the nuances between Sales and Business Development roles and why understanding that distinction matters.

Together, they unpack how sales tend to focus on the “here and now,” driving short-term results and closing specific opportunities, while business development looks further ahead, building trust, understanding client needs, and developing partnerships that may take months or even years to mature.

Throughout the episode, Karl and Andy shed light on the strategic side of business development, dispelling the myth that it’s all “dinners and golf days,” and showing how crucial it is in a relationship-driven sector like defence.

Episode 4 marks another milestone for The Briefing Room, following earlier discussions on Digital Engineering, Secure by Design, and e-Learning. Together, the series continues to highlight the expertise and insight of the people who make CDS Defence & Security what it is.

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