Скачать или смотреть Can PRODUCT GROWTH and ETHICAL DESIGN Coexist in South East Asia? | Yoel Sumitro

#KEYNOTE #EthicalDesign #24HofUX

Originally from Indonesia, Yoel left his home country to get a degree in UX from the University of Washington in Seattle.
He ended up working for several firms as a UX designer, including the Adidas Group in Germany, and as a Senior UX Researcher for Uber.

"When I worked as a UX Researcher for a global tech company, the north star metric we used when measuring the Southeast Asian market was none other than GROWTH! How many new users have we acquired? How many monthly active users to maintain? How many inactive users to resurrect? Other metrics such as users' well-being, design ethics, and design justice are more of an afterthought due to Southeast Asia's massive population of prospective users." - Yoel Sumitro.

0:00 - Intro

7:24 - Presentation Start
8:49 - 1. Problem Introduction
21:51 - 2. Why We Failed to Make Ethical Design a Priority
41:17 - 3. What Can We Do About it?
58:01 - Outro

58:40 - Q&A
59:53 - What are the Red Flags to look for as a Designer working in a company?
1:01:18 - How can we better balance Business and Social/Environmental Outcomes?
1:03:21 - How to bring these ideas to the Higher Management without sounding naive?


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RESSOURCES

Follow Yoel Sumitro on socials:
LinkedIn :   / yoelsumitro  
Twitter:   / sumitroyoel  

Yoel's Medium:
  / yoelsumitro  

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CREDITS

Speaker: Yoel Sumitro
Host: Peter Horvath
Co-Host: Jesse Anton

Music by Gwen Buord

Produced by 24Labs©