How to create a digital marketing strategy

Digital marketing involves many moving pieces and it can be difficult to fit them all together into a comprehensive strategy. As a savvy business owner, you want to be able to work towards specific goals and measure success rather than just hoping that what you’re doing is working. Learn how to fit the pieces together and measure success by creating a digital marketing strategy in just 10 steps.

Check out these tools:
SEMrush persona generator - https://www.semrush.com/persona/
Digital Advertising Metrics That Matter -    • Digital Advertising Metrics That Matter  

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00:00 Introduction
01:15 6 components of a digital marketing strategy
02:05 Step 1: Create a customer persona
03:19 Step 2: Identify your goals and the tools to achieve them
04:05 Step 3: Focus on creating content
04:30 Step 4: Evaluate existing digital marketing strategy
05:20 Step 5: Automate your marketing motions
05:43 Step 6: Nail mobile optimization
06:05 Step 7: Make it easy for customers to reach you
06:28 Step 8: Use the right technology
06:40 A powerful evaluation tool
07:04 Step 9: Highlight your strengths
07:56 Step 10: Track your progress