All-Stack All-Day 2024 - Ioana Iordan - Designing at Scale - From Small Tokens to Big User Impact

--- Presentation synopsis
How can small, detailed design decisions, such as tokens, drive large-scale product changes? In this talk, I'll share my experience navigating Babbel's rebranding project, where I worked at the intersection of design system contributor and stakeholder. You'll learn how these elements ensure consistency across multi-platform products and enable teams to focus on solving real user problems.

--- About the speaker
Ioana (or Yoyo) is a product designer with over 10 years of experience across diverse industries, from startups to leading products like Babbel. Currently focused on language learning, she finds it an exciting design challenge that involves crafting functional interfaces and driving behavioral change.

--- About All-Stack All-Day
The big brother of the tech meetup All-Stack Hangout (https://www.meetup.com/all-stack-hang..., All-Stack All-Day (https://allstackallday.com/) is a tech event brought to the software community by Victory Square Partners (https://victorysquarepartners.com/) in partnership with Banat IT (https://banatit.ro/).

The first edition was held on the 8th of November 2024, at Faber, Timișoara. All proceeds were donated to Educația la Sat (https://educatialasat.ro/), an NGO that creates projects to reduce school dropout rates in rural areas.