Скачать или смотреть AI Search & GA4: how to measure profit when clicks disappear. Geo-Experiments, iROAS, and CUPED.

Google's AI Overview changed the game. Zero-click searches are now the norm, and traditional attribution is dead. If you're still measuring success by clicks, you're losing money.

🎯 What You'll Learn:
✅ Why click-based measurement no longer works
✅ What is iROAS and how it differs from ROAS
✅ 5 proven measurement methods for 2025:
• Conversion Lift (Google Ads & Meta)
• Geo-experiments for true incrementality
• CUPED to speed up testing
• LightweightMMM (MMM 2.0) for long-term planning
✅ How to fix your data foundation (GA4 + Consent Mode v2)
✅ Adapting content for zero-click visibility

Stop guessing. Start measuring real incremental profit scientifically.

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