Why We Must Embrace “Small Data” | Martin Lindstrom | TEDxHarvardCollegeSalon

In an illustrative talk, Danish author Martin Lindstrom offers a peek into his observations as a branding expert. He says that, instead of solely looking up to big data, we must also embrace “small data” and the seemingly insignificant observations that are often the real motivators behind trends.

MARTIN LINDSTROM is a branding consultant for many of today’s best known global brands. He is the author of the international bestseller Buyology and five other books on branding and consumer behavior. In 2009, TIME magazine recognized him as among the top 100 Most Influential People in The World, and in 2015, an independent study among 30,000 marketers named him the world's #1 brand building expert. He is a frequent guest on NBC’s Today show, CNBC-TV and NPR, and he has written for The New York Times and Wall Street Journal.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx