Pimp Your Motion — Top Tricks on Lettering Animation

Lettering animation is a pretty common task in modern Motion Graphics. So, we decided to create a comprehensive lesson with top recommendations on how to improve your lettering animations. This video contains a bunch of After Effects tips as well as animation approach suggestions. It turned out a bit longer than we expected, hope you will handle this amount of information ;)

Disclaimer 2: This video is aimed at people who have some working experience in After Effects or animation in general, so software basics are not explained.

We cover Lettering Animation topic in-depth in the following of our courses:

Logo Animation in After Effects:
https://motiondesign.school/products/...

Motion Beast:
https://motiondesign.school/products/...

Courses on Frame-by-Frame techniques that also can be applicable to letterings animation:
Free Frame-by-Frame Fundamentals course:
https://motiondesign.school/products/...

Frame-by-Frame Hand Drawn FX:
https://motiondesign.school/products/...

Scripts and Plugins that we are using or mention in this video:

MDS Motion Tools (FREE) for optimizing workflow and solving some routine tasks.
https://motiondesign.school/products/...

Ease Copy (FREE) https://aescripts.com/easecopy/
for copying easings.

Omino Snake (FREE) https://omino.com/store/
for animating PNGs, precomps brushes along a bezier path:

Thicc Stroke (FREE) https://www.plugineverything.com/thic...
for creating tapered strokes and liquid drops.

Trapcode 3D Stroke
https://www.redgiant.com/products/tra...
for creating tapered strokes and liquid drops.

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CREDITS:
Script & Idea - Max Marakhovskyi   / maksim_marakhovskyi  
Illustrations & Art Direction - Yana Abramova   / abramova.yanka  
Animation & Video Editing - Max Marakhovskyi   / maksim_marakhovskyi  ,
Max Kravchenko   / mx_kravchenko  ,
Denis Bousygin   / deenis_b  
Sound Design - Stan Kucherenko   / lazysleepydog  
Supervising & Voice Over - Ihor Karas   / ihor.fish  

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Timecodes
00:00 Intro
0:50 Cool "Write-on" Effect
1:51 Enhancing with Colour
4:40 Drops
5:33 General Dynamics
5:47 Rhythm and Order
9:57 Preparation & Final Accent
10:51 Move your letters
11:22 Stretch Letter's Path
12:03 Shake the Letter
12:55 Shake the tails
13:28 Details
15:08 Stick to Style