Скачать или смотреть Patient-Centric Medical Affairs, Antimicrobials and Digital Transformation I PIU ft. Dr. Ankur Gupta

In this episode of Pharma Insights Unplugged, Dr. Ankur Gupta shares his extensive experience in medical affairs, emphasizing the importance of patient-centric strategies, the challenges of antimicrobial stewardship, and the evolving role of digital technologies in healthcare. He discusses the need for collaboration between medical affairs and commercial teams, the qualities that define effective leaders in the field, and the future trends shaping medical affairs. Dr. Gupta's insights provide a roadmap for aspiring medical affairs professionals, highlighting the balance between patient care and business objectives.

Takeaways
Dr. Gupta emphasizes the importance of patient-centricity in medical affairs.
Antimicrobial stewardship is a critical area needing more attention and resources.
Digital technologies and AI are transforming patient engagement and healthcare solutions.
Pharma companies must expand their roles beyond just selling drugs.
Cultural and regulatory challenges require a nuanced approach in diverse markets.
Collaboration between medical affairs and commercial teams is essential for success.
Effective medical affairs leaders must possess emotional intelligence and empathy.
The future of medical affairs will focus on real-world evidence and personalised engagement.
Profitability should not overshadow the primary goal of improving patient outcomes.
Continuous learning and adaptation are crucial in the evolving healthcare landscape.