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By Charles Lee Mathews. Retroviral’s Ai Lab wins the #EditorsChoice for an inventive cause campaign, "Action Figures", and #ReadersChoice panellists Andile Khumalo and Taryn Hunter Sharman choose Castle Lite's "What's On Top" from Promise and RMB's "Ideas Love Company" from Halo respectively, for their campaigns of the month.

For more, go to the latest weekly MarkLives newsletter on Thursday, 29 May 2025:

https://www.marklives.com/newsletter/...

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By Charles Lee Mathews. Our #EditorsChoice for April 2025, Ideas Love Company, is a timely campaign from Rand Merchant Bank (RMB) and Halo, "Ideas Love Company", and #ReadersChoice panellists Koketso Masisi, Michael Cook and Miguel Netto pick ads from Roman’s Pizza and Freckle, "Feaster Deal is Here! Order! Order! Order!"; KFC South Africa and Ogilvy South Africa, "KFC Streetwise Original Feeds Original"; and Cadbury and Ogilvy One, "Hide Them with Love", for their campaigns of the month.

For more, go to the latest weekly MarkLives newsletter on Thursday, 17 April 2025:

https://www.marklives.com/newsletter/...

CREDITS

Brand: RMB
CMO: Alison Badenhorst
Head of brand: Lucy Lightfoot
Head of integrated marketing: Marc Ashwell
Head of marketing broader Africa & international: Linda Kachingwe-Sisya
Head of creative council: Carolynne Waterhouse
Brand manager: Melisha Maharaj

Agency: Halo
ECD: Coenie Grebe
Group creative director: Gareth O’Callaghan
Creative director: Kelly Brazier
MD: Amber Mackeurtan
Group account director: Talia Backos
Producer: Shanon Leicher
Designers: Joanne Clarke, Liam McAlpine
Animator: Tiago Silva
Illustrator: Koos Groenewald
Strategists: Lou Boxall-Davies, Maxine Selmer-Olsen, Dimpho Khola
Writer: Dean Oelschig, Geir Wilson


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