Скачать или смотреть Qumin - Youth Marketing Strategy (YMS) London 2021

Youth Marketing Strategy Event ‘21🎉

🙌 3 KEY takeaways for anyone that missed it:

It was so great to speak at a live event again, share our expertise to our audience in person, meet people by the Qumin stand + give away tons of discounted bubble tea.

Thank you to everyone who stopped by! 😊

Here are my 3 KEY takeaways:

-Tap into Guochao

Guochao is a growing trend that celebrates the creative use of Chinese cultural elements within fashion, beauty, food products and more. Marketers should think about how they can make use of Guochao as a subculture in trying to resonate with their Chinese audiences.

One way is through collaborations with local creators or cultural heritage sites. A good example of a foreign brand getting this right is Oreo. They had a very successful collaboration with the Beijing Palace Museum, offering new “imperial-inspired” flavours.

-Creators vs Influencers

Stop using influencers and start focusing on creators - because these are the people who tend to have more real-world influence, rather than simply being a commentator of the subculture / category at hand. It will give the content more authority and authenticity within the given subculture.

-3rd Gen Social

We always talk about this a lot, but it’s really important. Facebook, twitter, Instagram are on the way out, whereas TikTok + short-form video are still at the top of the iceberg, there’s still room for growth, so it’s not too late to start thinking about what your strategy is for short-form video and live! 🔥

P.S. In your opinion will Gen Z shape even more of today’s trends?